To shop Lira Leirner, visit her site here. Also have a look at her fabulous blog here.

This is the ultimate summer look for me, floaty, sexy, slightly oversized with a touch of class.

Check out the DaRousso site for more information on the collections and places to buy.

Check out her AW10 collection below

The Emesha label was launched in the United States at Nolcha Fashion Week, New York to exceptional reviews and Emesha Nagy noted as a “One To Watch” by Nolcha.

Emesha is also fully committed to environmental and social responsibilities. The fabrics used are 100% natural, therefore fully bio-degradable. The brand’s mission is to always source new eco-friendly fabrics, use sustainable materials and recycle as much as possible.

We love eco-friendly designers…and with our thoughts on the environment now stronger than ever – it’s great knowing that most of us, including fashion designers are doing their part.

For more information on Emesha or to view her past collections, visit www.emesha.com

Born in Cyprus in 1977 to Cypriot and Syrian parents, Filep is a fashion designer, blogger, illustrator, photographer and journalist.

Motwary’s taste for fashion began in 99, when he began working as an assistant stylist for magazines such as L’Officiel Hellas, after graduating from Athens Fashion School. A year later, Filep was hired by Couture designer Loukia as her first Studio assistant designer, a collaboration that lasted until 2004.

Paris called after this and he spent a year working as an intern for John Galliano, Dior and Chloé.

Finally, Filep returned to Greece in 2005, launching his personal collection of womenswear, in a mutual collaboration with Jewellery designer, Maria Mastori. In the same year, Filep created his fashion blog, Un nouVeau iDEAL, check it out.

To contact Filep, email motwary@gmail.com. Filep’s collection can also be found in Athens, London, Crete, Kolonaki and Thessaloniki.

Maria Mastori

Born in Athens in 1959, Maria is a jewellery designer and as a teenager she took art and design courses along with taking lessons for jewellery design and production. Since 1984 she has been taking part in group exhibitions with her works.

The collaboration between Maria and Filep started in the summer of 2005 and is still going strong. Together, they have presented their collection at the Hellenic Fashion Week. Maria’s work is available in Paris, Athens, Thessaloniki and Myconos.

For purchasing enquiries, contact Maria Mastori’s studio’s at:

20 Alopekis street , 10675

Athens Greece

Tel/Fax: 0030 210 7295077

Check out Motwari and Mastori’s SS10 ‘Sarka’ collection below

The wet has barely started and I’m already longing for warm and sunny weather and the clothes that come with it!! And thanks to the preview we’ve been given of Afshin Feiz’s Spring/Summer 2010 collection all I can think about is next year.

I love the strong lines and bold colours, it’s all about the shoulders and ruffles!!

Stockist: The Convenience Store, 1a Hazelwood Tower, Golborne Gardens, W10 5DT (020 8968 9095).

www.afshinfeiz.com

How much do you now look forward to next season?

Oh yes we will!! Just check out the stunning ‘Miss Butterfly’ Spring/Summer 2010 collection and you will too. We fell in love with ‘Beautiful Soul’ at the London Fashion Week and it is hard to believe it was Nicola’s debut.

Inspired by Giacomo Puccini’s, Madam Butterfly and produced from Japanese vintage komonos (dating back to the 1940’s), vintage saris, Ahimsa peace silk, Fair-Trade organic jacquard, handloom cotton, and bamboo jersey, each piece is exquisite and on top of that exclusive!! We just love the thought of going a bit greener and how easy would it be with garments like this?!

We’re so excited about ‘Beautiful Soul’ and welcome them with open arms. We’ll be getting to know Nicola a bit better so watch this space as we’ll find out what is in store for ‘Beautful Soul’.

If you can’t wait until next season, get a piece for this winter from one of the following stockists:

• Beautiful Soul
• Ascension
• Eco Chic Collection
• Junky Styling

YES! This is what I love. Feminine, almost fairytale-like fashion. The textures, the colours, the material, everything is just so dreamy, it’s brilliant.

Ole Yde is a Copenhagen-based fashion designer who first launched his brand YDE in 2005. He states that his collections aim at reincarnating the classic feminine beauty using top quality workmanship and material. This, you can clearly see in his creations…

 
Ole Yde continues to work towards bringing back the gentle, strong and elegant woman. 

For the collection, Ole mentions that YDE comprises elements of tradition, fairytales and femininity. The aim is to blend history, art, quality and aesthetics together in order to create a fresh and refined view of today’s woman. The goal is not to make a nostalgic copy of the past, but to have the light of the past shine upon both the present and the future. 

If you can see yourself in one of YDE’s creations then check out retail locations near you by contacting head office on: +45 27 44 57 66 you can also email on
info@yde-copenhagen.com.

To see the amazing collections you can visit the YDE website

We can’t, which is why we’re letting you know it’s nearly Sample Sale time!!

The London Accessory Sale is held in conjunction with the Secret Sample Sale and together they host one of London’s largest collections of designer accessories, ladies and menswear clothing.

Who’s there?
Jonathan Suanders, Serfontaine, Handwritten, Slacks and Co, British Identity, Brittinger, Raygun, Pyrus Japonica, Branting, Onjoo Mac, Hamish Morrow, Dubuc, Sophie Gorton, Missoni, Emilio De La Morena, John Smedley, Ed Hardy, Ciel, Jens Laugesen, Juicy Couture, Religion Clothing, Blitz Spirit, Makin Jan Ma, Karen Walker, Eley Kishimoto, Todd Lynn, Aei:Kei, Mandarina Duck, Elbo, Soochi, English Eccentrics, Helmut Lang, Rittenhouse, Stone Island, Ksubi, Pierre Henri, Mattout, Sarah Arnett, Paul and Joe, Martin Margiela, Gharani Strok, Antonio Berardi, Y3, See By Chloe, Cami Cuckoo, Seven, Duffer, Marion Thomas, Ruby Rocks, Pam, Yuchi, Schwipe, Metalicus, Milla, Amanda Wakely, Your Eyes Lie, Blank, Truly Sopel, Blue Blood, Onagono, Romeo Pires, Alexander McQueen, Melanka & Me, Britta Boyer, Diane Von Furstenberg, Zimmermann, Nicola De Main, Esther Franklin, Ghulam Sakina, Folk, Betty Jackson, Yes No Maybe, Wayne Cooper, Lagoa, Stella McCartney, Alchemist, Marc Jacobs, Humanoid, Katarzyna Szczotarska, Richard Nicoll, Nom D, Carolyn Massey, Rock + Republic, Alice McCall, Hunters & Gatherers, Eucalyptus, Yasue Carter, Lezley George, Oki Ni, Ziad Ghanem, Customers Own Property, Aloë Longewear, James Jeans, Justin Oh, Sugarhill, Elizabeth Lau, Vanessa Bruno, Reclaim, Nadia Minkoff, Prada, Bruno Pieters, Truffle, UACT, Motel, Rubecksen Yamanaka, Levis, Pink Soda, Nanso, Aimee McWilliams, Sophia Malig, Sara Berman, Stonewood+Bryce, Paul Smith, Cacharel, Bluestone, Margo London, Pia Hallstrom, John Rocha, Looking Glass, Shöfolk, Unconditional, Natalia Mcintosh, Belle & Bunty, Maria Grachvogel, Miu Miu, Madeleine Press, Vivienne Westwood, Costume National, Julia Clancey, Truffle.

When?
Thursday 3^rd September – Sunday 6^th September
2pm – 9pm Thursday (Members day only)
12pm – 8pm Friday
12pm – 7pm Saturday
12pm – 6pm Sunday

Where?
The Old Truman Brewery
E1 London

There is a £1 admission fee

Make sure you don’t miss it and if you want to be there for Thursday, just sign up on their website.

…is what we’d call the cutest cardigans we have come across in a long time.

Jojo & Mac is behind the brain child of Cindy Tsang, who has been dressing the girls of Brighton with her own design tees and sweats for the last two years.

It all started winter 2008, when Cindy customised a vintage cardigan using gingham bows, costume pearls and pineapple shaped buttons. The aim was to mix classic shapes with playful twists.

Having a fascination with contrasting prints, shapes, fabric, and styles it comes as no surprise that her first collection is what she is about; her animal motifs are strong, polka dot and heart prints add some romanticism, whilst gingham ribbons and bow shapes buttons add to the kitsch factor, making them cute as hell and very adorable.

We are so excited to welcome Jojo & Mac into the fashion world and will embrace it as soon as their collection hits the shop.

If you’re wondering where that is, make sure to visit it us in October or sign up to our newsletter as we don’t know yet but we’ve been promised to be told as soon as it’s official.