Emerging Fervour

Merri Making was created by two friends, Meg and Harri who had a thirst for adventure after graduating from Nottingham with Fine Art and Philosophy. Let’s be honest and say that not all of us could pull off this look, but I love the fact that there are people out there who do, whether for a laugh or as a fashion statement.

Towards the end of last summer Meg and Harri decided to make 20 of these hoods and cycled to the Green Man Festival as a bit of an experiment. They stored them in their backpack with a ‘For Sale’ sign on their own hoods – and managed to sell them  within two days, and it’s clear to see what designers need to do to…if the customers don’t come to you, you have to get to the customer.

About their little adventure, they say “it was nuts, the conversations we had with people about Merri Making was so GREAT that we just made more, got signed up to do stewarding and went to Bestival! It was such a great summer!”

whatkatiewore.com  is a site created by Joe for his adorable girlfriend Katie. Every day for a year a different outfit must be worn…Katie wears the clothes and Joe writes about them. 

LOOK AT HER

Of course, Emerging Fervour’s excitement cannot be contained when it comes to trends, but this blog has really inspired us all to experiment with what’s in our wardrobe and to come up with something original and totally unique.

Many of my fashion crushes come and go, but this is one I’ll be following all year round.