Emerging Fervour

New Power Studio drew me into their world after their video promoting their latest collection, Black Duck – make what you will of it – but I think it rocks.

New Power Studio is a brand new sportswear label and people behind it: scouse fashion stylist Thom Murphy who worked at some men’s fashion magazines and Turkish Ebru Ercon who used to work for Stella McCartney.

White Mice collection

To contact New Power Studio then here are the details:

New Power Studio
UNIT 3F
Thomas Briggs Building
Southgate Road
London
N1 3JJ
Tel: +44-(0)207 503 1361
Email: info@newpowerstudio.com
Web: www.newpowerstudio.com

We think so or at least that is how we felt when we got sucked into the LuluLemon concept in Canada.

We have long been admiring a pair of LuluLemon yoga trousers of a friend that look fab and make the most amazing bum. So when we finally went on holiday to Canada a couple of weeks ago she took us straight there!!

And we are convinced by just entering the shop we became healthier!!

LuluLemon athletica makes technical clothing for yoga, dancing, running, and most other sweaty pursuits. They pride themselves in creating components for people to live longer, healthier, and have more fun lives. It’s not just clothes, they have built a whole community around the brand.

But all of this aside, we love them as their sweat pants are so comfy yet make a fabulous figure. Each trousers have a little pocket on the back to put the key in for the locker!! Fab! But my personal favourite is that the zip tag on the hoodies also converts into a hair band, how ingenious is that? How often have you forgotten the hair band when you’re in the changing room of the gym?