Emerging Fervour

The lovely people at Qype asked Nat and I to be interviewed for their feature on bloggers. If you haven’t checked out our link on Facebook, we’ve got some of the interview here.

Qype: Can you tell Qypers who you are and what you do?

Sara: Hello! I’m Sara and I co-founded Emerging Fervour with Nathalie. We used to work together at a creative agency as project managers (she was my boss) and one thing led to another and our mutual passion for fashion gave us the idea to start our own blog and write about all the amazing things we find.

Nathalie: I’m Nathalie and when I don’t play with the fashion world, I am a project consultant for anything digital. I used to be a developer and then moved into project management but having worked over 10 years in digital agencies, last year I decided to go it alone to see where it can take me as a contractor. A decision I’ve not regretted, and the best bit is, it’s given me a lot of extra time which I am able to dedicate to Emerging Fervour.

Qype: What prompted you to start your blog, and what elements do you think have contributed to it becoming so popular?

Sara: I remember talking to Nat one day about emerging designers, and how it’s really difficult finding them online and how amazing it would be if we put together that information and share it with people like us. We really started the blog to share all the great emerging designers and musicians because they’re just too amazing to be missed – the spotlight needs to be shared between the emergings and established, they need a platform too.

Nathalie: That was definitely the driving force. I think it might also be popular because we write from the heart, we write about our passion which makes it easy to find content and we just have a go at it. We might not have a formal background in fashion, but what we lack for in experience, we make up for in passion! We also have a few bloggers writing for us, so our readers get different views from the emerging music scene.

Trekking around the markets in Saly, Senegal looking like a sweating lunatic is not a good look – especially if you’re on a mission to take pictures of the beautiful Senegalese woman and their ‘stay-cool’ attire. So here I am, armed with my Canon IXUS, Emerging Fervour business cards and GCSE-level French trying to explain who I am and why I NEED to take pictures. “Je ne parle Francais bien” is my staple phrase and my attempt to win over the crowd that’s quickly gathered to see who the crazy, sweaty white lady is that’s handing out business cards and talking gibberish does not seem to work.

It’s 32 degrees celcius out here, and I’ve decided instead of taking pictures of other people dressed in traditional clothing that I should just buy 2 outfits, be brave and go ahead and play dress-up myself…

Anyone who knows me, knows that I cannot stand to have my pictures taken – Facebook may show otherwise, but really – this was so painful…look – can you see the horror in my eyes?