Emerging Fervour

The feud between adidas and Puma is one of the great urban myths of economy. Whether it’s a real story or just a real good marketing trick, it worked out well for both companies. The story of two brothers who founded the Dassler Brothers Shoe Factory, split up in 1948 and founded adidas and Ruda, later named Puma. They built two factories in the same little Bavarian town on different sides of the river and never spoke to each other again.

Although the feud officially ended in 2009 it’s quite funny, that both companies start the new year with special collections that are as different as day and night. I won’t decide which one works better, but in my opinion the Puma collection is much more authentic.

adidas star wars

Last week, adidas launched its limited star wars collection in stores. Every piece is inspired by star wars characters and crafts, like the Millenium Falcon Stan Smith or the Yoda ZX 700 Boat. I’d say the Darth Vader Superstar Tracktop and the Famous Scenes Micropacer are a bit overdone, but you may love it, if you’re a hardcore Star Wars Fan.