Emerging Fervour

You might remember Tracey’s review of her Isabella Oliver reversible coat last year which was a staple in her wardrobe this winter and oh so needed! I’ve stumbled across Isabella Oliver quite some time ago and although known for their maternity wear, their 365 collection is a hidden gem!

Lovely fabrics, cuts and versatile garments make these investment pieces. So you can imagine how excited I was when I got to choose a piece from their current spring/summer 10 collection and with a maxi dress craze going on as well as the sun being out, I went for the ‘Rebecca Maxi Dress’.

Actually it wasn’t really my decision but Tracey’s as she convinced me to go with something different. I wouldn’t have chosen this shape or colour, I never thought I’d own something tangerine! But I’m glad I did and putting on the dress, I instantly felt amazing. The jersey material clings at the right places and feels unbelievably comfortable, I want to sleep in it!! It’s definitely going to come out many times as with most maxis you can dress them up or down, it’s the perfect piece for money conscious people (I know, I know… it doesn’t really count as a justification).

So for me all that is left is to wait for a tan and if you like the thought of a maxi dress, check out these lovely jersey dresses I’ve come across:

I have been intrigued about Amanda Wakeley ever since London Fashion Week, and after I learnt about her incredible history. In 1998, after having traded for a decade, Amanda saw her business sold on after her divorce, then being passed from owner to owner and finally sold behind her back to a restructuring manager. It was after this that Amanda Wakeley was told that her services were no longer required for the Amanda Wakeley. This is an unbelievable story, luckily it gets better.

Amanda didn’t stop fighting and in March she and her new partner, Hugh Morrison, made an offer on her old label and bought it back. And within the space of a few months she is back with full force having opened various stores, including a shop in Bicester Village and of course their new Fulham Road store.

So when Emerging Fervour was asked to test out the ‘Amanda Wakeley Experience’, in their brand new Private Client Room and be styled in this seasons Autumn/Winter collection and some pieces from Summer 2010 collection, I didn’t have to be asked twice!