Emerging Fervour

I’m all for neutrals, and usually for Stella McCartney too; but I was a little sad when she unveiled her S/S 2010 Collection on the Paris runway at Fashion Week back in October 09. It made me sad because I wouldn’t have expected a collection like this from such a respected and fabulous designer like Stella. Pieces like the 7 below would not be looked at twice coming from an emerging designer, so why is there so much hype surrounding this collection? Fashion shouldn’t be about who you are, but what you create…right?

STELLA McCARTNEY’S S/S 2010 COLLECTION
My Top 7 Questionable Pieces ∨

Although Stella failed me on the neutral and denim side of things, these designers certainly didn’t…it’s all about the detail and silhouette for these guys. BEAUTIFUL!

∨ LANVIN S/S 2010 – Neutral, the one I ♥

Putting aside how amazing his collection is (although not so sure about the shoes but amazed there weren’t any accidents), we love the fact that Alexander McQueen embraces the digital age and the social media world.

His show was streamed live to a potential audience of millions by six video cameras and two robot installation which operated on motion-control technology, meaning they responded to the models’ every movement. Just check out the video and you can see how much thought went into the set up as well as the collection.

Not only that but about 15 min after the show ended, his designs were sent to millions of people’s iPhones!

The world is changing and he’s not only setting trends in the fashion world but the digital one – we love it and hope other designer will follow.