Emerging Fervour

Emerging Fervour have been invited to view Pierre Garroudi’s pre LFW show at London Bridge, so I thought it would be a good to do a little pre pre LFW piece on him.

A few things you probably don’t know about Garroudi…his collections are based around colours. For example, his AW10 collection was based on red…tomato red to be exact. SS10 was based around ivory and AW09 was black. I guess it’s a good way to pinpoint which season you’re wearing based on colour. I love this idea..check it out.

You can check out Pierre Garroudi’s website here. We’ll make sure to keep you posted during Garroudi’s LFW upcoming activities.

UK born Kirsty Ward graduated in 2008 with a distinction from Central St Martins College. After showing her MA final collection on the London Fashion Week catwalk, Kirsty was snapped up by Alberta Ferretti to design for her in Italy, where she worked for a year and a half, before returning to England to work as a freelance womenswear/ jewellery designer for a variety of high end labels.

With not only a natural talent for fashion, Ward’s handmade embroideries have attracted interest and commissions from a variety of fashion’s heavy weights.

For this season, Kirsty teams up with London fashion week debutant David Longshaw (after meeting whilst both designing for Alberta Ferretti) to design jewellery for his A/W catwalk collection titled, ‘Escaping Emily’.

Are you a UK-based fashion business and are trading for no longer than 2 years in either womenswear, accessories, menswear, bridal or all of it? Then keep reading…

The BFC/ELLE Talent Launch Pad (British Fashion Council that is) will complement the opportunities offered by London Fashion Week by supporting selected young designers to grow their businesses through marketing/PR opportunities and building relationships with British retailers.

ELLE magazine will give the winning designers access to the industry’s top stylists, photographers and creative directors to create images, films and online profiles. ELLE will also give the initiative extensive editorial and promotional support.

The BFC will partner with retailers to select talent and host in-store events to stock and promote the winning designers collections to their local audiences.

We know how hard it is for emerging designers to launch themselves and be seen in the industry, so we love seeing initiatives like this one.

All you need to do is make sure you fit the criteria, download an application form and go for it, you have until 5pm Thursday 27th May! What can you loose? Good luck!!

So we introduced you to Axel a little while ago and now to show you him in action

So Axel turns up at my house.. gosh is he ready to experience my really bad wardrobe!! First he asks me what I like… hmm to which he gets my random brain dump to get his head round.  Actually I don’t think I have ever thought about it properly. So into the wardrobe we go.. firstly the wardrobe is not very organised so hard for Axel to know where to start…

So he asks me what I like, what do I think, what could you put that with it… arr all back to me, I thought Axel was supposed to be the stylist!  However I eventually understand what he was trying to do.. empower me to make decisions. So we spent a couple of hours looking at what could go with what.. things I had never thought about.. suddenly my wardrobe didn’t seem so dull after all, but yes it still needs work. The session allowed Axel to get a real feel of what I had and the gaps.. as well as making me think for the first time.

Prose was created in 2008 by Sabine Egler and Miriam Lehle, both from Germany – and where Prose Studio is based…

I saw their work at On|Off during London Fashion week and just fell in love with the eclectic and bold designs and thought I’d share…

Block colours and striking prints ∨

Do my arms look big in these? ∨

I love these colours separately, but mixed together like this explosion is just beautiful! ∨

You can check out the rest of their collection on their site at www.prose-studio.com, join their Facebook page or contact them at info@prose-studio.com for further info on their collection.

I saw Simon Ekrelius during LFW at On|Off and had to get in touch with him for a piece on his latest collection. His AW 2010 women S T A R D U S T collection has been labeled an ‘architectural odyssey’ at On|Off…impressive

Stark cut silhouettes of textured silks. New collection features ‘star buy’ awarded signature pieces, strong tailoring and the expressive prints are what make this collection.

Materials used for this collection are a combination between silk marocaine, silk organza, yarn silk and signature prints designed on silk interlock and a couple of others.

To visit Simon’s website, go to www.simonekrelius.com or you can contact him on sales@simonekrelius.com

My other obsession which got fed at the LFW are shoes!! My oh my what lovely pairs walked around, here are a few of my favourites:

The last of Saturday’s catwalks, Jacob Kimmie’s show had everyone sitting up and frantically snapping away at their cameras regardless of how cold and somewhat bedraggled this hardcore audience were feeling!

There couldn’t have been a better setting for this “ritual dressing and modern temples” inspired collection than the Freemasons HQ, and Jacob Kimmie is certainly one to watch…

The invite looked like a rough briefing sheet for the show, with details on the inspiration – ritual dressing, fabrics – feathers, wool, leather, silhouette and music – American Gospel house and minimalist tribal dance.

The modern Aztec, Inca temples and religious rituals inspiration have been the basis for Kimmie to create a mood of enlightenment and spirituality. He’s also focused on stripping away frivolity to show adornment in a primitive way resulting in a primal couture-like collection. The glamour just oozes from this collection – we love it!

For press enquiries, contact Felicities showroom on info@felicities.co.uk

www.jacobkimmie.com

Since coming back from Hamburg where I bought myself the most amazing harem pants from Sisi Mizi, which I have been wearing all the time, I am  completely obsessed with them. This is probably why I spotted them everywhere at London Fashion Week…

Love the boys angle on it too

Lovely, aren’t they? And yes that is Shingai from the Noisettes. And if you want some too, we found a few:

1. Miss Selfridge (£35)   2. New Look (£22)     3. Henrik Vigskov @ farfetch.com (£133 / was £221.67)

1. Oli (£48)     2. People Tree (£35)     3. Urban Outfitters (£170)

The Lako Bukia catwalk followed the running theme of multi-purpose wear with a clever concept of using very long zips over key seams in order to create a different look when unzipped. Each model walked out first with the zips closed and then again with them open. It took me a couple of models to realise this was happening; the transformation on some pieces being more dramatic than others. Good concept and the long white dress was beautiful.

Words from the label:
“The concept behind this second collection from Lako Bukia is emotions and the divide between positive, kind emotions and the darker, evil side. Using colour, shape and textiles to represent these diverse elements of one’s emotional characteristics Lako Bukia has created a strong, innovative collection.

The monochrome palette delineates the separate emotions – expressed through a set of white shirts against the darker black dresses, trousers and skirts. Using materials of different textures the collection also incorporates a range of fabrics including wools for the sharper forms and accents of silks to soften the shapes. ”