Emerging Fervour

Now that 2010 is over, we can start thinking about the summer, queue Emma Bell, her beautiful SS11 designs have got us going all weak at the knees…

British designer, Emma Bell is a creative consultant with three LFW seasons under her belt as well as a string of collaborative projects. Partnerships and projects have included GM/Vauxhall Motors, Irregular Choice, Designers Against Aids, Soda Stream, Quartier21, Jodie Harsh and Lambrini.

Recently though, busy bee Emma has been awarded a place as Artist in Residence as part of the ‘Mino Paper Art Village Project’ in Japan. New pieces of work based around a collaboration between the traditional values of Washi and current materials were showcased at the Washi Musuem in Gifu Prefecture as part of the exhibition ‘Let Momo Eat Cake’.

Beautiful work – to check out her site, visit www.emma-bell.com

So we introduced you to Axel a little while ago and now to show you him in action

So Axel turns up at my house.. gosh is he ready to experience my really bad wardrobe!! First he asks me what I like… hmm to which he gets my random brain dump to get his head round.  Actually I don’t think I have ever thought about it properly. So into the wardrobe we go.. firstly the wardrobe is not very organised so hard for Axel to know where to start…

So he asks me what I like, what do I think, what could you put that with it… arr all back to me, I thought Axel was supposed to be the stylist!  However I eventually understand what he was trying to do.. empower me to make decisions. So we spent a couple of hours looking at what could go with what.. things I had never thought about.. suddenly my wardrobe didn’t seem so dull after all, but yes it still needs work. The session allowed Axel to get a real feel of what I had and the gaps.. as well as making me think for the first time.