Emerging Fervour

Everyone is gearing up for this month’s London Fashion Week. The designers are making the finishing touches to their collection, the exhibitors are making sure they have enough marketing material and business cards to hand out, the buyers are finalising their ‘who to see’ plan and the bloggers are scheduling their weeks in the run up to, through and past fashion week.

With so much to cover your first port of call must be exploring the designer exhibitions at Somerset House and the ON|OFF Section at Victoria House. Back in September, we covered BodyAmr, Kron by KronKron, Beekay, Beautiful Soul, Rachael Cassar, Rocio Bags and a few others from the exhibitions and this season we’re planning on covering a lot more!

19TH – 23RD FEB EMERGING DESIGNERS EXHIBITIONS FROM SOMERSET HOUSE ∨

AND ON|OFF 19TH – 22ND FEB∨

You can also check out all the things to do in between shows with the London Fashion Week City Guide A/W 10. In fact, LFW along with Red Maps have provided us with maps that are available on site, you can also open a pdf and print it out, just visit the map page on the LFW site.

As Nathalie and I are strolling through the designers’ stands at 180 The Strand for London Fashion Week, we’re instantly drawn to the Kron by KronKron stand. The first thing I notice are the couple, Hugrún Árnadóttir and Magni Þorsteinsso, then we all clock the beautiful SHOES! We go up and ask if we can take shots of their collection for our fashion blog. I couldn’t get over how lovely they both were – so happy to pose for the camera and talk to us about the their label.

Here’s a few questions Hugrún and Magni answered for me post LFW…

How did you both meet and how did it all start?

We are couple who met on a blind date 9 years ago, started to live together on the 2nd day, opened our fist store, Kron 3 months later, and that then followed with opening our 2nd store, Kronkron and then last year we launched our shoe collection Kron by Kronkron.

You’ve been a very busy couple!