British designer, Emma Bell is a creative consultant with three LFW seasons under her belt as well as a string of collaborative projects. Partnerships and projects have included GM/Vauxhall Motors, Irregular Choice, Designers Against Aids, Soda Stream, Quartier21, Jodie Harsh and Lambrini.

Recently though, busy bee Emma has been awarded a place as Artist in Residence as part of the ‘Mino Paper Art Village Project’ in Japan. New pieces of work based around a collaboration between the traditional values of Washi and current materials were showcased at the Washi Musuem in Gifu Prefecture as part of the exhibition ‘Let Momo Eat Cake’.

Beautiful work – to check out her site, visit www.emma-bell.com

Take a look at Lu Flux’s SS11 and AW10 collections….

Over the Hills and Far Away, SS11 Collection

And the video…

Over The Hills And Far Away… Lu Flux Spring/Summer 2011 from Neil O’Driscoll on Vimeo.

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Dame and Knight AW10 at Emerging Fervour

Lu Flux is available in the UK, Japan and New Zealand – check out the Lu Flux site for more information on stockists.

I came across tokyofashion.com through a friend on Facebook and I’m so in love with their daily picture updates, which they post every day through Facebook. Check out 2 of my favourites this week:

You can check out the rest of the photo blog through their page on Facebook or check out their site at tokyofashion.com

Last week, I wrote about Tetsuya Uenobe and his amazing footwear…this week I have something even better…words from Tetsuya himself. Check out his interview below.

Tetsuya, I adore your work and it’s obvious passion is your drive. But do you find it difficult breaking into the mainstream fashion market with such unusual creations?

Yes I understand that. My artline is like a performance to show my ability and passion. I hope people like my other lines on my website. At the beginning, I just made shoes that were only slightly ‘arty’, which I exhibited at a few trade shows; however this left very little interest from buyers. There were probably two main reasons for this, cost, and of course nothing was particularly eye-catching. This is the reason why I have changed my train of though and instead, decided that making people smile and ignoring budget issues would be the way forward. And besides, If I did not have my artline, you would not be interested in my works!?

Hmmm, you have a point there…So we know that you worked with Hanae Mori, that must have been a dream come true for you, what did you learn from your time spent with her?

She was an organiser for the exhibitions you mentioned in your previous post (the Open Gallery and the Art Tower Mito). She managed whole concepts and checked the themes and quality of the work on display. I had an interview with her once and the opportunity to have a chat each time during both exhibitions. She was always curious about the work going up. I took a lot from the talks we had; she asked me in the interview if I read newspaper – I think this means I have to be open minded and not just look straight ahead, but all around. She also advised me that I should hire at least 3 employees within 5 years. I took from that, that I should increase my brand awareness and grow it into a respected and stable label.

So then, where do you see yourself in 5 years time…what do you want to achieve?

I hope my brand will be well-known, to the point where I can give my designs to another fashion atelier.

What advice would you give to other emerging fashion designers out there?

I am still one of the emerging designer, so I’m still learning myself; but at this moment I think the most important things are to keep the passion and just hang in there until someone finds you.

Lastly, what’s your favourite piece that you’ve created?

In artline, I like Macho Bear. Because personally, I feel some form of distance between me and visitors. The image is of a guy filled with misery, hanging around a woman’s ankle, not wanting to let go, even though she no longer wants him. No one asks the inspiration behind it and most people see it as a cute or funny image, there’s another side to it.

All in all, my absolute favourtie piece is the Spectator shoe, this was my first design in my collection.

Or how about these?

Tetsuya Uenobe studied shoe design at the London College of Fashion after moving from Japan. After this little stint in London, Tetsuya moved back to Japan to set up his label ‘UENOBE’ in 2003, where he’s become a household name for his out-there creations.

You may think that these creations are more like pieces of art than ready-to-wear…and you’d be right because Tetsuya has exhibited his collection at the Open Gallery at Omotesando, Tokyo and contemporary art museum, Art Tower Mito – both of these exhibitions were recommendations by Hanae Mori, Japans most prominent and respected fashion designers AND the only female Japanese designer to have presented her collections on the London and Paris runways.

To check out more of Tetsuya’s work, then visit his site here. If you’re interested in finding out more, then contact me at sara@emergingfervour.com and I’ll put you in touch!

There is something truly captivating about Japanese fashion. It is so damn ON TREND. Yes, there have been and continue to be some questionable trends, the Ganguro (ガン黒) girls as a strong first. Questionable or not, that doesn’t matter because almost everyone in Japan exudes coolness and originality. 

They have taken on trends to another level and continue to grow and change them into something that suits them perfectly. The use of mix and match bright colours, big prints, big heels that are teamed perfectly with tailored outfits seemed apparent on the runway at A/W 09 London Fashion Week. Eley Kishimoto, founded by Mark Eley and Wakako Kishimoto, has been my favourite Japanese-influenced label at LFW for a couple of years now.

Take a look at what is happening now with fashion in the trendiest country in the world.

I found these two sites that focus really well on Japanese fashion for both men and women, www.fashioninjapan.com and www.japanesestreets.com