Emerging Fervour

…is what we’d call the cutest cardigans we have come across in a long time.

Jojo & Mac is behind the brain child of Cindy Tsang, who has been dressing the girls of Brighton with her own design tees and sweats for the last two years.

It all started winter 2008, when Cindy customised a vintage cardigan using gingham bows, costume pearls and pineapple shaped buttons. The aim was to mix classic shapes with playful twists.

Having a fascination with contrasting prints, shapes, fabric, and styles it comes as no surprise that her first collection is what she is about; her animal motifs are strong, polka dot and heart prints add some romanticism, whilst gingham ribbons and bow shapes buttons add to the kitsch factor, making them cute as hell and very adorable.

We are so excited to welcome Jojo & Mac into the fashion world and will embrace it as soon as their collection hits the shop.

You can feel that September’s London Fashion Week is around the corner and the industry is all excited. So are we!!!

If you’re not one of the lucky ones officially invited to the events you can get a taster by attending the forthcoming London Fashion Weekend. You can browse and purchase (uh dangerous) the collections from hundreds of Fashion Week designer stands, most of which are manned by the designers themselves and best of all take a seat in the official British Fashion Council catwalk venue and watch a 40 minute professional catwalk show featuring directional designer trends.

With over 120 designers offering fabulous discounts, fashion and beauty tips from the experts and catwalk shows in the official London Fashion Week venue. Last season’s exhibitors included Luella, Ben de Lisi, Richard Nicoll, Lulu Guinness, Sass & Bide, Emma Cook, Beatrix Ong, Belle & Bunty, Eley Kishimoto, Kors by Michael Kors and Philip Treacy.

You can guarantee, with Autumn/Winter 2009 being described as the city’s most dazzling performance in years, the event will not disappoint.

“You can never take too much care in selecting shoes. Too many women think that because they are low down, shoes do not matter, but it is by the feet that you can judge whether a women is elegant or not”.

I’ve just read this in the ‘Little Dictionary of Fashion’ by Christian Dior and how right is he?

John Galliano is doing this little quote justice with his Dior Fall 2009 Shoe Collection. They are the perfect piece to finish off an outfit, actually they are the outfit!