Emerging Fervour

Emily Bosence studied at the Chelsea College of Art and Design focused on recycled textiles.
Before she started her own label oops!, she worked for Red Mutha. oops! fashion recently celebrated its first birthday.

Your style reminds of the late 80ies Hip Hop fashion. I remember for instance, Salt n Pepa used to wear those hats with African prints on it. So, where does your inspiration come from?

oops fashion: A mixture of things, mainly vintage streetwear. Old hiphop videos, rave footage, video games, stupid 80s films with futuristic street punks and gangs, comic books… anything and everything!

You are using vintage fabrics for your capes and they are designed to be multifunctional.
So your clothing is both ecological and efficient. Coincidence or philosophy?

oops fashion: I specialised in recycled textiles and eco fashion so it’s really important to me to recycle as much as possible and to create high quality garments that people will not get bored of.
However, the design is most important and I do not use the fact that I recycle as a selling point as I also use a lot of new fabrics and 99% of people will always buy clothes purely based on what they look like.

I met Amr, the cute designer behind BodyAmr, at Somerset House where he was exhibiting at LFW. I was so blown away with the vibrant colours and figure-hugging outfits. The display was especially eye-catching…I loved the contrasting simplicity of the concept against the luminous creations. LOVE LOVE LOVE.

Amr Ali is a London based designer who studied at Chelsea College of Art and Design and Middlesex University, set up his own label in his final year at college and blew everyone away with all of his collections.

We’re in the middle of writing more pieces on the designers exhibiting at Somerset House and we will of course be giving you all a snapshot of designers that caught our eye. In the meantime, we received images for S/S 10 from BodyAmr so we thought we’d start off our one of many designer profiles from LFW with this label.

Here’s the S/S 2010 Collection we saw at Somerset House…

I was lucky enough to get a quick interview with Amr…