Emerging Fervour

Are you a UK-based fashion business and are trading for no longer than 2 years in either womenswear, accessories, menswear, bridal or all of it? Then keep reading…

The BFC/ELLE Talent Launch Pad (British Fashion Council that is) will complement the opportunities offered by London Fashion Week by supporting selected young designers to grow their businesses through marketing/PR opportunities and building relationships with British retailers.

ELLE magazine will give the winning designers access to the industry’s top stylists, photographers and creative directors to create images, films and online profiles. ELLE will also give the initiative extensive editorial and promotional support.

The BFC will partner with retailers to select talent and host in-store events to stock and promote the winning designers collections to their local audiences.

We know how hard it is for emerging designers to launch themselves and be seen in the industry, so we love seeing initiatives like this one.

All you need to do is make sure you fit the criteria, download an application form and go for it, you have until 5pm Thursday 27th May! What can you loose? Good luck!!

Everyone is gearing up for this month’s London Fashion Week. The designers are making the finishing touches to their collection, the exhibitors are making sure they have enough marketing material and business cards to hand out, the buyers are finalising their ‘who to see’ plan and the bloggers are scheduling their weeks in the run up to, through and past fashion week.

With so much to cover your first port of call must be exploring the designer exhibitions at Somerset House and the ON|OFF Section at Victoria House. Back in September, we covered BodyAmr, Kron by KronKron, Beekay, Beautiful Soul, Rachael Cassar, Rocio Bags and a few others from the exhibitions and this season we’re planning on covering a lot more!

19TH – 23RD FEB EMERGING DESIGNERS EXHIBITIONS FROM SOMERSET HOUSE ∨

AND ON|OFF 19TH – 22ND FEB∨

You can also check out all the things to do in between shows with the London Fashion Week City Guide A/W 10. In fact, LFW along with Red Maps have provided us with maps that are available on site, you can also open a pdf and print it out, just visit the map page on the LFW site.

This is too exciting. I have literally pasted the article from the British Fashion Council‘s website.

Image: Hussein Chalayan, autumn/winter 1998

The BFC Vogue Designer Fashion Fund is a new landmark designer support scheme. This Fund aims to support developing designer businesses through financial and high level mentoring. The Fund will award an annual prize constituting unparalleled designer support within the UK. Any monetary support awarded will be in the form of a financial endowment with no expected financial return or shareholding. Additional monetary and mentoring prizes may be awarded at the judging committee’s discretion.

London is recognised as being the world leader in supporting emerging talent. Through established British Fashion Council designer support schemes NEWGEN (currently supported by Topshop) and Fashion Forward supported by the London Development Agency, some of London’s best known emerging talents have launched and developed their international profiles and businesses in London. The BFC Vogue Designer Fashion Fund will offer a third tier of support which focuses on supporting those designers with established businesses who require additional resource and specialised support to achieve real business growth, particularly in the international arena.