Emerging Fervour

We’ve covered Beekay before, our favourite Menswear designer from LFW. I met up with him for an interview and a couple of drinks after AW10 to get his thoughts…

Tell us a little about Beekay, who is the guy behind the designer?

I always wanted to be an artist as a kid. Found a way through garments and sketching to bring my creativity out. I’m a dreamer & always looking at a way to make them a reality.

I remember you mentioned that when I saw you at ON|OFF in Feb…How did you find LFW this season?

This season was interesting in a way that a lot of designers came out with collections which you really didn’t expect from them. For me, it was the first time I exhibited/presented with Vauxhall fashion scout. It was a good experience & went pretty good.

Tell us a little about your AW10 collection.

It was inspired by circular shapes & twisted tree branches.

What are your plans for the rest of the year?

Entering different fashion competitions & working on my new collection.

So have you started thinking about your SS10 plans? Tell us!

Everyone is gearing up for this month’s London Fashion Week. The designers are making the finishing touches to their collection, the exhibitors are making sure they have enough marketing material and business cards to hand out, the buyers are finalising their ‘who to see’ plan and the bloggers are scheduling their weeks in the run up to, through and past fashion week.

With so much to cover your first port of call must be exploring the designer exhibitions at Somerset House and the ON|OFF Section at Victoria House. Back in September, we covered BodyAmr, Kron by KronKron, Beekay, Beautiful Soul, Rachael Cassar, Rocio Bags and a few others from the exhibitions and this season we’re planning on covering a lot more!

19TH – 23RD FEB EMERGING DESIGNERS EXHIBITIONS FROM SOMERSET HOUSE ∨

AND ON|OFF 19TH – 22ND FEB∨

You can also check out all the things to do in between shows with the London Fashion Week City Guide A/W 10. In fact, LFW along with Red Maps have provided us with maps that are available on site, you can also open a pdf and print it out, just visit the map page on the LFW site.

I saw Beekay’s label during London Fashion Week at the ON/OFF section. In fact, I look a picture of the guy standing near the stand (I previously put his picture in this post) because he looked so wicked and Beekayed up with the hood and everything. Embarrassingly enough, this guy had nothing to do with Beekay as I previously thought, apologies to everyone and thank you, Beekay for letting me know! …but check him out anyway…HOT.

LFW was actually Beekay’s first collection that some of us saw back in September and WOW what a powerful collection, true to form and titled Post-Apocalypse, check out a couple of pieces from SS 09/10. To see the full collection visit Beekay’s site

His desire to explore the possibilities in the fusion between eastern and western culture, led Beekay to leave his native Pakistan and complete a fashion degree at UCA (University for Creative Arts).  He then went on to work under Aminaka Wilmont for three seasons, which of course armed Beekay with a deeper understanding of the world of materials and its limitations.

You can tell where the influences for his collection come from. With films such as Mad Max, Tank Girl and Apocalypto, as well as platform games like Mortal Kombat, Beekay realised where his inspiration lay. His pieces speak a thousand words; Beekay is reinventing archetypal New Age characters in an attempt to visually foretell a post-Apocalyptic way of life.