Emerging Fervour

I met Amr, the cute designer behind BodyAmr, at Somerset House where he was exhibiting at LFW. I was so blown away with the vibrant colours and figure-hugging outfits. The display was especially eye-catching…I loved the contrasting simplicity of the concept against the luminous creations. LOVE LOVE LOVE.

Amr Ali is a London based designer who studied at Chelsea College of Art and Design and Middlesex University, set up his own label in his final year at college and blew everyone away with all of his collections.

We’re in the middle of writing more pieces on the designers exhibiting at Somerset House and we will of course be giving you all a snapshot of designers that caught our eye. In the meantime, we received images for S/S 10 from BodyAmr so we thought we’d start off our one of many designer profiles from LFW with this label.

Here’s the S/S 2010 Collection we saw at Somerset House…

I was lucky enough to get a quick interview with Amr…