Emerging Fervour

I was very excited about this catwalk as it was my first in Somerset House and I wondered how a big show would feel. It felt exciting and didn’t disappoint. Since my Amanda Wakeley styling experience I’ve become to love her ready wear and knew there would be something I could fall in love with. By the looks of the buyers in the front row, they seemed to feel the same as they scribbled frantically into their notebooks.

Although some might say it’s too safe and ready-wear for them, the clever draping on dresses and material like scuba, you just know you’ll look good and you feel comfortable in them, I would go straight back for another styling session. My highlights were definitely the silk catsuit and the brown mini leather dress, yum, I want them!

Here are some of my favourites but if that’s not enough, you can view all catwalk pictures on Flickr.

Any dress with a hood gets my thumbs up!!

At last! London Fashion Week is finally here. We missed you!

Having covered the exhibitors we’re going to during LFW A/W 10…it’s time for the catwalks; so here’s our quickie breakdown of who we’re watching (so far). I’m sick with excitement…literally!

Today, Friday 19/02 ∨

Saffron Knight

Saturday 20/02 ∨

Kinder Aguggini
Lako Bukia
Jacob Kimmie

Sunday 21/02 ∨

Doii Paris
Elliott J. Frieze
Harriet’s Muse

Monday 22/02 ∨

Hermione de Paula

Tuesday 22/02 ∨

Ada Zanditon
Amanda Wakeley
Rachel Freire
Alice Palmer

Wednesday 23/02 ∨

Orschel-Read

For a full list of LFW, Vauxhall Fashion Scout and the Fashion Mavericks show schedules, just click.

If we have any more popping up then we’ll make sure to let you know. We’re going to be super-busy tomorrow so make sure you check out our Twitter page for live updates…plus we’re planning on updating you so regularly during LFW, that you’ll want to give us a little gold star.

I have been intrigued about Amanda Wakeley ever since London Fashion Week, and after I learnt about her incredible history. In 1998, after having traded for a decade, Amanda saw her business sold on after her divorce, then being passed from owner to owner and finally sold behind her back to a restructuring manager. It was after this that Amanda Wakeley was told that her services were no longer required for the Amanda Wakeley. This is an unbelievable story, luckily it gets better.

Amanda didn’t stop fighting and in March she and her new partner, Hugh Morrison, made an offer on her old label and bought it back. And within the space of a few months she is back with full force having opened various stores, including a shop in Bicester Village and of course their new Fulham Road store.

So when Emerging Fervour was asked to test out the ‘Amanda Wakeley Experience’, in their brand new Private Client Room and be styled in this seasons Autumn/Winter collection and some pieces from Summer 2010 collection, I didn’t have to be asked twice!