Emerging Fervour

We didn’t until Naomi, the stylist of the shoot, pointed us to ZMode and her Spring/Summer11 collection. In their own own words, the two Alice’s are so similar but yet have their own identity and personality. It’s about celebrating similarities and differences between them and finding a perfect balance keeping in mind simplicity, attention to detail and minimalism. Contrast and balance were the key factors in my collection.

Well, this might be but I’m not someone that needs explanations with the collection, all I know is, I like it or not, and this one, I love! Why? It’s girly, flowy, it looks like you’d feel truly special if you wear it, especially the full length gowns!

With all our emerging designers, it’s not the easiest to get your hands on the collection but Not Just a Label is likely to stock some in the very near future.

I first came across Alidra Alic’s jewellery collections a couple of months back whilst looking through the ‘things’ section of the COS site.

I am completely in love with the romantic surrealism captured in each piece. Alidra uses a self-invented technique to create these entirely unique plastic forms, adding freshwater pearls, gold, silver and precious stones to rings, necklaces, brooches and even cameos.

Alidra’s work challenges my perception of what jewellery is. In her own words, Alidra has “worked with themes of illusion and lack of function in order to awake the viewer’s curiosity, and to question logic”

It’s interesting that COS represents all that is clean and bold in cloth cuts, yet the jewellery designer holding their attention contrasts every inch, giving them yet another layer of intrigue.

Outside of the dreamy pieces from the Alice’s Adventures in Wonderland Collection, I love the necklace of rings…

The pieces are for sale. Contact Alidra through her site and watch out for her online shop launching in December.