Emerging Fervour

YES! I was so happy to hear that Jean-Charles de Castelbajac has teamed up with ODM to create JCDC Pop Hours – his first ever watch collection. I absolutely love this guy and I’ve always been drawn to his bright and daring creations (below from his S/S 09 ready to wear collection). There are 6 colours to choose from – see above, as modelled by JCDC himself.

Check out the model on the right – each one of the watches uses the colourful Lego playsets with each watch also being packaged within a box resembling the build of a Rubix Cube, adding even further nostalgic elements Pop Hours.

As of yet, these aren’t on sale yet – but keep your eyes peeled!