Emerging Fervour

Yesterday the dress, today the flip flop!! I’ve come across Lindsay Phillips and her Switchflop at Pure London exhibition and couldn’t understand why this has not been broadcasted yet. It’s such a clever concept.

Her footwear concept evolved from a high school art project. Amazed by the response, Lindsay began designing functional flops with colorful straps, each adorned by a unique button. Her idea evolved when she realised that by using Velcro she could create one shoe with many straps–unlimited choices with minimal effort. This simple, yet brilliant innovation was the birth of SwitchFlops.

By now there are over 1,000 ways to personalise your style, check out the website which lets you pick your type of shoe and your straps.

And the best bit? Imagine how little space they need!!! I’m seriously struggling with storing my shoes and this would help greatly, just need a storage space for the straps.

Watch out for the ballet flats this autumn/winter. With 3 shoes and 12 interchangeable snaps there is certainly enough choice for every taste.