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Vintage clothing embraces digital
Good vintage websites are hard to come by and if they do attempt the online world, their sites struggle to stand out in the competitive e-commerce world. Their designs and functionality are basic and sadly they are never quite showing off the products very well. That is one of the reasons I have always been hesitant to buy vintage online.
Or this is what I thought until I found the ‘Merchant Archive London’ website. With its amazing product shots, descriptions and easy to navigate shop they easily compete with Net-a-Porter, Matches or other established online stores.
Browsing through the one-off items I can barely contain myself from clicking buy whenever I could. From Victorian Jackets, 1920s capes and 1940s burlesque jumpsuit, it just gets better and better.
It’s great to see how one-off products, that must have experienced so many things in their lifetime, finally have a shop that matches their wonderful uniqueness.
Would you buy vintage online?
Victorian Jacket (£170)
1940s Burlesque Jumpsuit (£265)
Edwardian dress (£520.00)
Or this is what I though until I found the ‘Merchant Archive London’ website. With its amazing product shots, descriptions and easy to navigate shop they easily compete with the Net-a-Porter, Matches or other established online stores.
Browsing through the one off items, from Victorian Jackets, 1920s capes and 1940s burlesque jumpsuit, it just gets better and better.
We absolutely love it and it’s great to see how one-off products, that must have experienced so many things in their lifetime, finally have a shop that matches their wonderful uniqueness.
Would this entice you to buy vintage online?
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