Emerging Fervour

Nathalie’s so on top of organising our trips to online marketing and fashion shows (I reckon it’s the Swiss in her). Yesterday we went to a Pure Womenswear show in Olympia, which featured emerging designers and seminars. Here are the highlights…

People
Lots of beautiful people wearing beautiful clothes. I loved it. We met some pretty cool designers who were happy to chat to us about their new lines and everyone was enjoying being there – doing the thing they loved.

Seminars
We started off the  day by listening to a WGSN Trend presentation. We listened to how they’ve identified 4 emerging trends:

1. Grunk (mix between Grunge and Punk, strong anti fashion statement, distressed denim, 90′s tough leather, metal work)
2. Spaceadelic (pixillated patterns, celebratingthe imperfect, lo-fi digital techniques, oversized printed tees)
3. Freedom Folk (soft focus – think 70′s records, embroidery, handcrafted accessories, colourful flowers and shapes)
4. Duluxe Noir (Synthetic fabrics. strong silhouettes, think Lady Gaga, wet look nylons)

We then went onto the Drapers Spring 10 trend presentation, which highlighted these key bits for Spring 10:

• All about silhouettes
• Soft leather is key
• Block colours with one print design
• Geometric prints
• Nautical will be HUGE
• Turquoise and Corals
• Soft greys
• Florals are less important for Spring 10

I’ll be writing up on some of our favourite designers from the show soon.