Emerging Fervour

What is Swishing I hear you thinking and I was exactly the same. The Art of Swishing involves getting your friends together to swap gorgeous clothes and party at the same time. A fabulous way to recycle your clothes and have a catch up at the same time, genius!

We all bring nice, clean, presentable clothes that are lurking unloved in our wardrobe, and other girls fall in love with them and give them a good home. You might bring one sweater and take two pairs of shoes, or hang a party frock on the ‘Swishing Rail’ and take a pair of skinny jeans and feather boa.

We can only agree with Lucy Shea’s, founder of Swishing and director of Futerra Sustainability Communications, statement: “Save money, save the planet, have a party: swishing effortlessly touches all of these buttons. Swishing parties are for all those women who want to combine glamour, environmental protection and frugality.”

And as there are now Swishers all over the world from South Africa to Belgium and New Zealand to Japan they are throwing an eco-fabulous ‘Red Carpet Swish’ at London’s Swanky Andaz Hotel in Liverpool Street to celebrate. January 9th 2010 is officially the first ever International Day of Swishing!!

When?: 9th January 2010 : 3pm – ?
Numbers are limited so arrive early to avoid disappointment.

Where?: Andaz Liverpool Street Hotel, London

How much?: Free but you have to bring something to swap.

More info needed?: www.swishing.org

Rules of Swishing:
1) Everyone must bring at least one item of quality clothing
2) You will have half an hour to browse before the swish opens
3) No item may be claimed before the swish opens
4) As soon as the swish is declared open, everyone may take what they want
5) Remember no scratching, spitting or fighting