Emerging Fervour

As Nathalie and I are strolling through the designers’ stands at 180 The Strand for London Fashion Week, we’re instantly drawn to the Kron by KronKron stand. The first thing I notice are the couple, Hugrún Árnadóttir and Magni Þorsteinsso, then we all clock the beautiful SHOES! We go up and ask if we can take shots of their collection for our fashion blog. I couldn’t get over how lovely they both were – so happy to pose for the camera and talk to us about the their label.

Here’s a few questions Hugrún and Magni answered for me post LFW…

How did you both meet and how did it all start?

We are couple who met on a blind date 9 years ago, started to live together on the 2nd day, opened our fist store, Kron 3 months later, and that then followed with opening our 2nd store, Kronkron and then last year we launched our shoe collection Kron by Kronkron.

You’ve been a very busy couple!

The shoes you design are very Icelandic, reminds me of Heidi meets the year 2010 and fits in with the Freedom Folk trend that we’re seeing a lot of at the moment. Has this growing trend had a positive effect on your label?

Oh do you think they are very Icelandic? Maybe that’s come naturally but we have always been obsessed with being timeless and with no place in mind, more about you as individual. But back to your question, we have been getting an amazing response to our collection and that pleases us so much.

You seem like two very lovely people, do you find the fashion industry difficult to deal with? What advice would you give to emerging footwear designers starting out?

No not really, we have met so many great people but of course people are different and certain attitudes have always been ongoing in this buisness but in the end it’s about if you want to play that game or just ignore it. Experience is super important and don’t rush into things, make a plan, be patient and follow your heart.

That advice is going to help a lot of emerging designers out there – thank you.

What does ‘Fashion’ mean to you?

That it’s like the smell in the air, you can’t touch it but you can feel it.

Beautiful! And finally, If you could be another designer for a day, who would it be?

Coco Chanel & Pablo Picasso used to often spend time together in the South of France and that must have been quite good company.

END.

I absolutely love the cone heel. It’s so easy to walk in and I’m so happy it’s back again. I can see myself doing some serious strolling in a pair. Can’t you?

Here are some shots we took from their stand at 180 The Strand. You must check out the site for the new collection (stockist deatils at the bottom)

Take a look at their latest collection, I wish I could put it all up, but you’ll have to go to the Kron site for that!

You can purchase the new collection from the following online stores, www.kronkron.com or www.kron.is but these are in the progress of being updated with the new collection so make sure you check back next week. You can also buy from Rotterdam, Copenhagen & Oslo, Hong Kong and more – just contact Hugrún and Magni on kron@kron.is