Emerging Fervour

A product of West Africa, I love anything to do with the place, and fashion is no exception….check out my piece on Senegal if you missed it; but this isn’t about a white chick in African dress, it’s about Emeka Alams, the brains behind Gold Coast Trading co, formerly known as 21MC. Art and creativity has been in his blood since he can remember. When you have so much passion for something, success is just an inevitable chapter.

Residing between Abidjan and the States, romanticising about his African roots is what makes his label what it is today. Mixing West Africa’s bright colours, patterns and print into versatile and familiar pieces just make me fall in love with the guy.

Above are some of his pieces from his SS 2010, which can be bought from http://goldcoasttrading.bigcartel.com/

This isn’t the last you’ll hear from me banging on about Emeka, watch this space for much more on Gold Coast Trading.