Emerging Fervour

…is what we’d call the cutest cardigans we have come across in a long time.

Jojo & Mac is behind the brain child of Cindy Tsang, who has been dressing the girls of Brighton with her own design tees and sweats for the last two years.

It all started winter 2008, when Cindy customised a vintage cardigan using gingham bows, costume pearls and pineapple shaped buttons. The aim was to mix classic shapes with playful twists.

Having a fascination with contrasting prints, shapes, fabric, and styles it comes as no surprise that her first collection is what she is about; her animal motifs are strong, polka dot and heart prints add some romanticism, whilst gingham ribbons and bow shapes buttons add to the kitsch factor, making them cute as hell and very adorable.

We are so excited to welcome Jojo & Mac into the fashion world and will embrace it as soon as their collection hits the shop.

If you’re wondering where that is, make sure to visit it us in October or sign up to our newsletter as we don’t know yet but we’ve been promised to be told as soon as it’s official.