Emerging Fervour

I was so looking forward to seeing Bodyamr’s long-awaited AW10 collection during LFW, but it just wasn’t meant to be. When I got to the door, I realised that I didn’t have an invite and because Freemasons was RAMMED, there was no way of getting in without an invite. Even though I didn’t get to see the show, Bodyamr sent through these images that are simply stunning. It’s a little compensation…but the green monster is still inside!

I’m completely in love. I’d probably pop right out of this, but a girl can always dream…∨

I’m completely lost for words with this one…Goddess! ∨

I sent through some questions to Amr about this collection and the SS11 coming up and here is what he had to say…

Judging from your activity over the past few months, since SS10 – it’s been a bit of a whirlwind for you…how’s it been?

Amr: Busy!! We had great press and dressed everyone from Demi Moore to Cheryl Cole to Beyonce. It’s been fun and exciting to see the brand grow so rapidly in the space of a season.

How did you find London and Paris this season?

Amr: We picked up 5 new stores including Bloomingdales and Boutique 1, so I can’t complain…

Tell us a bit about your AW10 collection…what was your thinking behind it?

Amr: The show was called “A Vangaurd” which is the forward element of an advancing military tactical formation. It was about Female Empowerment but not as we saw in the 1960s, it was much more a primeval representation, I took influence from the great powerful women of history and the women in my life and built around that you can also see a strong Arabic reference; it had a sleek almost tribal feel to the collection.

The venue was key, as the subject of women and Freemasonry is complex and many grand lodges don’t admit women because they believe it would break ancient Masonic Landmarks. I wanted to embrace the power of women in society and reflect the vision of a modern BODYAMR woman and her place in The New World Order.

Amazing, and I love your thinking behind it. No rest for the wicked though – have you started your SS11 sketches?

Amr: Fuck no…there’s definitely rest needed for this wicked one, not to mention a few wicked encounters!

And lastly, What should we expect for this collection?

Amr: Bodyamr at its best!

Here’s a video of the AW10 Bodyamr show…the rules before watching this is that is must be full screen…rules are rules! ∨

This is so sleek and embodies the powerful woman that is so prominent throughout Bodyamr’s collections ∨

A comeback from SS10, another object of affection ∨

You can check out Bodyamr at www.bodyamr.com or to contact Bodyamr, email correspondence@bodyamr.com.